JOOP! launches an extravagant, neon-colored collector’s edition of JOOP! Homme Eau de Toilette, expanding its range of unique, fascinating fragrances. The new limited-edition fragrance plays on the iconic rave culture of the Pride movement, while the scent itself remains unchanged.
A PLAYFUL, LIBERATED MASCULINITY
Since 1989, JOOP! an extravagantly ambiguous masculinity defined by self-confidence, elegance and seduction. With its daring and addictive character, JOOP! Homme Eau de Toilette symbolizes the many ways to love and be loved and invites everyone to express their personality with pride. A new campaign featuring models Reece King and Yassin Chekkouh brings German Baroque-style extravagance to life. The campaign celebrates the freedom to play – and therefore the freedom to live.
DARED AND UNINHIBITED
As a composition by the glorious perfumer Michel Almairac, the particularly sensual JOOP! Homme Eau de Toilette the notes of fresh orange blossom and sweet honey with a passionate tonka bean accord. The incredibly seductive composition impresses with fascinating olfactory contrasts that reflect the beautiful facets of masculine identity – with an unforgettable aftertaste whose proud character fits perfectly with Pride. The new limited edition of the amber fougère fragrance is adorned with an electric blue logo. The liquid in the usual hot pink is presented in the iconic JOOP! Homme bottle updated with Electric Blue accents at the base and topped with a glossy black cap. The neon pink outer packaging features a baroque-style logo and emblem, also in electric blue. Rainbow-colored lettering pays tribute to the Pride movement.
READY FOR THE PRIDE RAVE
JOOP! Homme Eau de Toilette Neon Edition is the fragrance of choice for Pride Month. The composition celebrates hedonism, sensuality and rave culture – as a unique, multifaceted expression of modern masculinity and the philosophy of pride.
