MCM, the German luxury company known for supporting international football legends such as Cristiano Ronaldo, Neymar Junior and Lionel Messi, is launching an exclusive collection for the 2024 European Football Championship.
The German international Jonathan Tah, defender of the unbeaten Bundesliga winner Bayer Leverkusen, is in the floodlights of the campaign. Tah, whose association with MCM began with his first gift as a player – an MCM Stark backpack – embodies the brand’s determination and confidence.
The MCM Euros 2024 collection consists of six limited pieces that stylishly combine luxury and enthusiasm for sports. These include a retro football jersey with Lauretos details, a football-inspired backpack and a timeless matchday weekender.
To round out the offering, the brand is releasing a limited edition of six backpacks reminiscent of previous bespoke MCM designs. Fans can choose between models for Germany, France, Switzerland, Portugal, Korea and Brazil – the home countries of some of the key players.
