Developed in collaboration with professional colorists to strengthen hair and refresh color between salon visits.
The brand new PRO Color Revive collection was developed by John Frieda in collaboration with professional colorists – with the aim of protecting hair color from fading. Because who doesn’t know it: after visiting the hairdresser and washing your hair several times, the color often quickly appears dull, monotonous and takes on a warm cast. The pH-neutral PRO Color Revive Range prevents pigment loss and thus maintains the vibrancy and dimensions of the color – for up to 40 hair washes.
But that’s not all: The line not only allows the hair color to shimmer in all its nuances – it has also been scientifically proven to strengthen and protect the hair, reduce hair breakage and thus prevent further damage. This also means that it saves time (and money!) for frequent visits to the hairdresser. The result: soft, supple, healthy-looking hair and a fresh hair color.
“With colored hair, aftercare is super important and makes a huge difference. Customers often make the same mistake: washing too often and too hot, shampooing the lengths unnecessarily. This ensures that the pigments in the hair are washed out very quickly and the hair looks flat and dull. It is important to use the right products here, e.g. the John Frieda Pro Color Revive Range – they provide the hair with maximum care and give long-lasting, beautiful hair color.“ Thommy Momsen, John Frieda Ambassador.
The restorative shampoo contains water balance technology that minimizes swelling of the hair fiber – preventing water from penetrating and locking in the pigments.
The conditioner forms a water-repellent barrier for the hair. The unique silicone technology repairs surface damage and moisturizes the hair.
The moisturizing formula contains proprietary dual color protection technologies that prevent color fading. The nourishing ingredients make the hair soft and strong.
