Dull, blonde finish and brittle hair have been a thing of the past since the launch of the Blonde+ Repair System collection. John Frieda’s new campaign uses artificial intelligence to show the previously undiscovered possibilities of a blonde world in which strong and well-groomed hair paves the transition between reality and fiction.
The secret of Blonderland? It is a magical place where every blonde, every strand, every hair fiber gains strength and shine through new bridges. In Blonderland, blonde hair is lived and transformed in a variety of moments, so that after visiting Blonderland your hair shines like never before and new bridges are also formed on the hair fiber in real life thanks to the Blonde+ Repair System collection.
With the AI-animated Blonderland campaign, John Frieda is considered a pioneer in the use of artificial intelligence in the haircare sector. The products of the Blonde+ Repair System series are considered the key to a new, animated world in which people and nature form a symbiosis. With their strong colors, flora and fauna provide a preview of all the benefits that await your hair after your visit to Blonderland.
