Jimmy Choo unveils its Autumn 2025 Men’s campaign, photographed by Takay in Japan. The collection blends ’90s East London style with Japanese street influences and British design heritage, capturing the confidence and irreverence of the modern Jimmy Choo man.
“I love the idea of tradition that isn’t always traditional – respecting the craft and know-how to create something that speaks of today,” says Sandra Choi, Creative Director. “For this collection, we wanted to rethink fundamentals like silhouette, shape and detailing, and reshape iconic pieces into something that feels right for now.”
This season introduces the BUFF TASSEL LOAFER, a bold reinterpretation of a classic style, the DIAMOND X II sneaker in rich merlot, and the DIAMOND MAXI in quilted white Nappa, fusing timeless forms with modern edge.
The collection is completed with the DIAMOND HOBO, the DIAMOND ZIP cross-body, and the BOX CAMERA BAG, each defined by metallic accents and sleek, contemporary construction.
Celebrating the creative dialogue between London and Japan, the campaign reflects timeless craftsmanship with a distinctly modern attitude.
