JIL SANDER – „SUNRISE PARFUM“ – THE SUN, NEWLY PERCEIVED

Following SUN and SUNSET, Jil Sander is now expanding the SUN collection with the new fragrance SUNRISE. Another facet of the light that shines at dawn and unfolds until dusk.

The year 1989 marks a turning point. The excesses of the 1980s are fading, and a new decade is beginning in which the world must reinvent itself. Simplicity becomes luxury, authenticity a sign of progress. A minimalist silhouette, brilliant white, three capital letters in simple, sunny yellow typography… SUN by Jil Sander is an elegant, comfortable perfume that reveals itself with the glowing optimism of a new world in the first rays of the rising sun. The citrusy, fresh scent of this eau de toilette, created by Pierre Bourdon, captures the essence of eternal summer. A new floral-oriental fragrance that feels like a tender embrace, its flawless fluidity reflecting the modernity of the 90s.

The sleepy sky shimmers in the countless facets of dawn. A breeze, still cool and full of longing, slowly warms as the minutes pass. The sun rises, ushering in the first moments of early morning. Like the perfect harmony between the freshness of the night and the gentle warmth of the dawn, the new perfume SUNRISE by Jil Sander is a promise of radiant tranquility, carrying the energy of a new beginning.

It lasts only a few minutes, repeating itself night after night and morning after morning… and yet the feeling remains unchanged, unique, as the sun rises again and bathes the world in its light. Perfumer Nelly Hachem-Ruiz (IFF) wanted to capture the power of the awakening day with SUNRISE by Jil Sander and chose radiant amber, blooming with fruity freshness, to embody this unique feeling.

On a bed of delicate violets just unfolding, interspersed with rosy drops, the delicate freshness of dawn appears in the form of bergamot essence, like the first rays of morning sun illuminating the last remnants of the night. Along with the dawn, the flawless florality of luminous jasmine and soft, sun-drenched orange blossom unfolds. The sky is clear, the warm light textured with a touch of patchouli and white amber. On the skin, the gentle touch of happiness transforms into a delicate, sensual caress.

SUNRISE, Parfum:

An orange blossom, imbued with the first rays of the sun, is awakened by the freshness of bergamot and the warm touch of white amber. A radiant amber fragrance that warms the skin with a rosy dawn glow with floral fruitiness.