J.Lindeberg presents its Fall/Winter 2025 fashion campaign – a story of progress, contrasts, and conscious movement, starring musician and actor Mark Wystrach.
The campaign follows a journey inspired by British Columbia’s iconic Sea-to-Sky Highway, tracing a path from the dynamic pulse of West Vancouver to the alpine tranquility of Whistler.
The Fall/Winter 2025 collection is based on the concept of „Drive“ – moving forward – and the mindset behind it. Throughout the journey, changing climates and environments shape each phase of the collection, from versatile citywear to performance outerwear designed for high altitudes.
THE JOURNEY IS TOLD IN FOUR CHAPTERS
THE FIRST DRIVE begins in the city with premium knitwear and refined essentials designed for early mornings, quick starts, and a dynamic pace.
THE GOLF EDIT shifts the focus to golf with a change of pace, uniting drive in attitude and performance by blending adaptable styles with striking design.
THE PIT STOP slows down the pace, highlighting hybrid layering and technical outerwear that supports moments of rest, movement, and everything in between.
THE SUMMIT is the final stop of the campaign, where outerwear takes center stage. These pieces are designed for high altitudes and maximum performance—blending technical function with visual strength to brave the elements while delivering style.
„This season is all about movement with meaning,“ says Neil Lewty, Chief Creative Officer at J.Lindeberg. „Mark embodies this mindset, balancing edge with lightness, energy with clarity. He brings the collection to life at every step of the journey.“
