The Ordinary’s „Science in a World of Tactics“ campaign refocuses attention on the essentials of skincare: verifiable data, transparent formulations, and results that speak for themselves. Instead of empty promises and fleeting trends, the brand consciously prioritizes sound information and makes scientifically proven efficacy the benchmark. The campaign highlights three Icons Proof products: classics with time-tested formulas and demonstrable performance.
Niacinamide 10% + Zinc 1%
A modern classic with a clear function: Niacinamide supports the skin barrier, improves texture, and helps balance excess sebum. Zinc PCA complements the formula, regulates shine, and refines the appearance of pores. For a visibly smoother complexion.
Glycolic Acid 7% Exfoliating Toner
Versatile exfoliation, precisely formulated: With 7% glycolic acid, this toner helps visibly refine skin texture and tone. Amino acids and Tasmanian pepperberry extract support hydration and have a soothing effect. Developed for targeted application on the face, scalp, or selected areas of the body with rough or uneven texture. For a completely smooth, balanced complexion.
AHA 30% + BHA 2% Peeling Solution
This highly concentrated formula combines maximum effectiveness with controlled application for home use. AHAs renew the skin’s surface, while BHAs penetrate deep into the pores and specifically target impurities. Tasmanian pepperberry extract soothes the skin and counteracts potential irritation. For effective exfoliation with visible results.
