Following the successful launches of its first men’s Eau de Toilette fragrances, the American sportswear brand GANT is expanding its portfolio with a new fragrance dimension and presenting its first Eau de Parfum: GANT MIDNIGHT.
Through close creative collaboration with E.A. Cosmetics, a sophisticated and distinctive composition has been created. The fragrance combines timeless elegance with a subtle, nocturnal allure – expressive, confident, and interpreted in a modern way.
With GANT MIDNIGHT, GANT underscores its ambition to consistently translate its brand DNA into the world of fragrances and set new standards in the premium segment.
GANT MIDNIGHT Eau de Parfum is a distinctive signature scent. Dark spices blend with a captivating rum accord to create an opening that exudes warmth and character. At its heart, sandalwood, cashmere wood, and suede combine with nutmeg, lending the composition texture and depth. Patchouli, amber, and black cypriol leave a lasting radiance of timeless elegance and nighttime allure.
Top notes: Black pepper, rum accord, violet leaf, ivy accord
Heart notes: Nutmeg, suede accord, sandalwood, cashmere wood, benzoin resin
Base notes: Patchouli, vanilla, Dextramber®, black cypriol
Perfumer Oliver Riva aimed to create a fragrance full of magnetic contrasts – characterized by aromatic freshness and the depth of dark woods and spices. Infused with the sensual warmth of amber and leathery notes, GANT MIDNIGHT embodies a modern self-confidence that is both bold and stylish – true to the GANT spirit.
In the campaign, American brand heritage meets expressive, sophisticated evening aesthetics – GANT MIDNIGHT is a statement about taking the plunge into the unknown, accompanied by effortless elegance.
The bottle pays homage to GANT’s academic roots, drawing inspiration from the brand’s iconic varsity jacket. The signature G patch is featured on the folding box and is reinterpreted in the sculptural glass design. Finished in deep gray, the bottle reflects the elegant, nocturnal character of the fragrance within.