G-STAR introduces ClassiQ Denim, a refined expression of its denim leadership, redefining classic premium denim through a distinctly G-STAR lens.
Known for its outspoken, anatomic approach to denim, G-STAR’s leadership today comes to life through two clear expressions, each with a distinct role. Anatomic Denim remains the brand’s authority play – where G-STAR leads, innovates, and pushes fit forward. Alongside this, G-STAR unlocks a complementary opportunity: showing consumers that the brand is also the go-to destination for modern, refined, classic fits.
ClassiQ Denim answers the needs of a consumer seeking premium, clean, and contemporary silhouettes, a category G-STAR has always had, but now defines with greater clarity and focus.
Where others do classic, G-STAR does ClassiQ with a Q: precision-cut, attitude intact, and quality amplified. The collection delivers premium classic fits centered on craftsmanship rather than trends. Designed for today’s modern city generation, ClassiQ Denim reimagines what classic denim can be; elevated, confident, and unmistakably G-STAR.
“ClassiQ reveals another side of our denim leadership, one that has sometimes been overlooked. With this collection, we prove that classic, refined with a “Q,” is just as much part of our DNA. It gives modern consumers a clear destination for premium, classic denim, done the G-STAR way.” – Gwenda van Vliet, Chief Brand Officer, G-STAR
The Product: Modern Classics, Reimagined
Building on the existing collection of classic 5-pocket styles, such as the Kate Boyfriend for women and the Morry, Dakota, Deeggie and Mosa, for men, ClassiQ Denim also introduces new fits that refine familiar silhouettes through proportion, construction, and attitude, delivering clarity and confidence for everyday wear:
Roxx
A wide-leg silhouette for women, with a relaxed stance and strong proportions. Designed to feel effortless yet intentional, Roxx brings a modern edge to classic denim construction.
Lennox
A slim straight fit built for versatility. Clean lines and a balanced shape make Lennox an essential style for women, designed to work across washes and styling.
Streem
A slim tapered fit for men, defined by a deep back yoke for added shape. Finished with triple- needle stitching and a patched-on fly, Streem balances structure with a clean profile.
Available in a curated selection of premium washes, these new ClassiQ styles refine timeless denim through precision, attitude, and quality.
