G-STAR reunites with Marc Newson to reintroduce a curated selection of his most iconic designs for the denim brand. What began in 2004 as a creative challenge to reinterpret G-STAR’s signature jean evolved into a groundbreaking collaboration that ran biannually until 2016. Now, the partnership returns with a reissue of 22 standout pieces that have truly withstood the test of time.
Future-Forward Legacy
As one of the world’s most influential industrial designers, Marc Newson’s vast and longstanding interdisciplinary practice continues to inspire. Known for his biomorphic forms, bold colors, and high-gloss finishes, Newson’s aesthetic is refined and distinctive. When first approached by G-STAR in 2004, the Australian designer had never worked in fashion. Intrigued by the challenge, he brought a fresh perspective to apparel design, merging his futuristic aesthetic with the brand’s utilitarian DNA.
The collaboration ran biannually until 2016, producing capsule collections that blended industrial precision and artistic innovation. And now, it’s renewed: a capsule collection of the most forward- thinking designs, reimagined for today’s audience.
“Working with G-STAR has been one of the smoothest experiences in my career. They don’t chase trends: they approach fashion with a level of authenticity that’s truly rare. Their passion for art and design really sets them apart. Continuing the partnership has been a pleasure.” – Marc Newson
Iconic Reissue
Rooted in purposeful design rather than trends, the updated 22-piece capsule collection embodies the essence of timelessness. Each garment is created using construction techniques, seamless finishes, and premium materials. Drawing inspiration from Japanese workwear and industrial design, the collection reflects the philosophy of enduring craftsmanship. Form, function, and fashion merge into garments made to last. Highlights from the G-STAR x Marc Newson collection include:
• Selvedge Denim Set – A classic jeans-and-jacket ensemble, crafted from premium Italian selvedge denim and reimagined with innovative rubber-sealed pockets for a futuristic edge. Sold separately.
• 10 YR Leather Tour Jacket – A leather reinterpretation of the bomber jacket, featuring classic elements like a ribbed collar and voluminous silhouette, with pocket detailing where Newson’s signature fluid shapes come into play.
• The HUG Puffer – A timeless jacket in a striking blue colorway, paying homage to the signature denim hue. Its bubble-like volume, sleek texture, and minimalist finish echo the designer’s distinctive biomorphic aesthetic.
„At G-STAR we believe in pushing the limits of denim, and Marc shares that same spirit of innovation. Since our first collaboration in 2004, when it was rare for industrial designers to step into fashion, we’ve challenged conventions together. With this re-edition, we bring back designs that were ahead of their time then, and remain just as relevant and timeless today.“ – Gwenda van Vliet, Chief Brand Officer, G-STAR
