FOSSIL AND GLOBAL BRAND AMBASSADOR 2025-2026 NICK JONAS RELEASE OF THE EXCLUSIVE CAPSULE COLLECTION "MACHINE LUXE"

Global superstar, actor, and philanthropist Nick Jonas has partnered with leading watch and accessory brand FOSSIL for a bold and nostalgic new collection, available from August 20, 2025. Each limited-edition timepiece combines Jonas‘ passion for collecting watches, his distinctive personal style, and Fossil’s decades-long design heritage to create timeless yet modern pieces—while rekindling our customers‘ love for and personal connection to the brand.

„The materials used give this collection its personality. These are exceptionally personal pieces that elevate any look,“ says Nick Jonas. „I’m excited to share my love of watches and this collection with the world.“

A lifelong watch enthusiast whose first watch was a FOSSIL, Jonas partnered with the brand to celebrate this moment with a global campaign captured in Jonas’s native New Jersey. Jonas was shot by renowned creative director and photographer Anthony Mandler and styled by celebrity image maker Sydney Lopez. The campaign features Jonas in iconic styles and engaging in activities that defined his childhood, such as visits to local restaurants and bowling alleys. This nod to Jonas’s childhood will evoke the same nostalgic memories in customers and fans of the brand, reminding them of small and big moments in their lives.

„Working with the FOSSIL design team was a dream come true. They were open-minded and receptive to my ideas throughout the entire process,“ says Nick Jonas. „I still remember the excitement and pure joy I felt when I bought my first FOSSIL watch shortly after one of my first performances. I wanted to capture that feeling for today’s fans and offer them models that feel high-end and luxurious, yet still embody the nostalgia that FOSSIL stands for.“

The „Machine Luxe“ collection is a reinterpretation of our bold and best-selling Machine platform and consists of seven new watches and two new ring watches. Each model features a statement case and the signature knurling that is characteristic of the Machine.

The „Machine Luxe“ watch with a sunray dial is available in Blue Vignette and gold. It features finely etched lines that spread from the center of the dial, creating a radiant sunray texture. The Blue Vignette, combined with a brown crocodile-embossed leather strap, was a personal request from Jonas and is reminiscent of a beloved piece from his own collection. Retail: €219.

FSL6516661 2025 Campaign Concept / Lifestyle Photography

The „Machine Luxe“ Automatic models impress with a skeletonized dial that reveals a high-quality Japanese automatic movement and hand-assembled parts. These sophisticated timepieces are available in anthracite and gold and cost €339.

The „Machine Luxe“ features a stone dial, crafted from high-quality natural materials. The watches, featuring genuine malachite, aventurine, and marble, cost €339. The signature knurling extends to the band, lending the classic watch a bold touch.</span>

The capsule collection is completed by the „Machine Luxe“ watch rings in anthracite and green vignette. These ring watches, priced at €149, reflect the aesthetics of the timepieces and incorporate signature FOSSIL design details into the brand’s unmistakable, best-selling ring watch.

„Nick Jonas has a genuine passion for watches and a genuine connection to the FOSSIL brand, as his first watch was a Fossil,“ said Melissa Lowenkron, Chief Brand Officer of Fossil. „We know his sense of nostalgia and personal style, rooted in his own journey, will resonate with fans and collectors alike.“