Studio Seidensticker and Julian Daynov are delighted to announce the third drop of the successful collaboration JULIAN DAYNOV x STUDIO SEIDENSTICKER. The four-part fall/winter capsule collection will be available from September 12, 2024 via the Seidensticker online shop, in selected concept stores and in curated department stores.
“From the very beginning, STUDIO Seidensticker has stood for permanent change, breaking with established norms and ignoring rigid dress codes. Boundaries between feminine and masculine are blurring in favor of individuality and gender fluidity. “Beyond the fashionable message, it’s about tolerance, diversity and the respectful use of resources,” says Creative Director Marc Biggemann.
A contemporary collection that captures the pulse of the times and consciously breaks with conventions and established role clichés. JULIAN DAYNOV x STUDIO SEIDENSTICKER 3.0 is above all a fashionable “safe space” that focuses on self-empowerment, comfort, security and self-confidence. Boxy cuts, compact fabrics, loose silhouettes and workwear-inspired details meet cozy layering and creative mix & match
For the third time in a row, JULIAN DAYNOV x STUDIO SEIDENSTICKER present a version of the capsule wardrobe with essentials that are perfect for all genders and body types. The new drop includes four styles that not only work together as a total look, but also with other favorite pieces from your own wardrobe. The collection again includes a combination of a workwear-inspired oversize long-sleeved shirt with matching wide trousers, made from a compact cotton twill in khaki. A relaxed fit shirt with a patch breast pocket in white and a classic light blue boxy fit shirt made of poplin create countless other combination options and complete the drop.
“The way a shirt is worn and combined changes the whole look and message of the entire outfit. I am pleased that we can make an important fashion statement together for the third season in a row,” adds Silvia Bentzinger (CEO, Seidensticker).
“The aim of the joint collection is to help you feel great, safe and completely comfortable. For me, fashion is a fascinating kind of “safe space” that goes far beyond mere aesthetics; both physically, mentally and emotionally. When we feel confident and comfortable in our clothing, we create a space in which we can express ourselves authentically, completely free from external judgments and expectations. Only this “safe space” allows us to embody our identity and strengthens self-confidence by giving us the freedom to remain true to ourselves. Clothing thus becomes a tool that emphasizes self-empowerment, comfort, security and self-confidence. In a world that brings with it so many uncertainties and challenges, the right clothing can offer us a feeling of control and security,” says Julian Daynov, commenting on the renewed collaboration.
