The shirt specialist ETERNA has stood for the highest quality and masterful design for more than 160 years. The new spring/summer collection is characterized by a mix of highlight prints, linen styles, timeless looks for special occasions as well as the innovation of Dynamic Cotton™ – pure cotton, which uses an innovative weaving process to guarantee significantly improved freedom of movement in the shirt .
This season ETERNA is launching the Dynamic Cotton™ shirt, setting new standards in the shirt market. The “Natural Stretch” shirts are wrinkle-free and non-iron and therefore offer incomparable comfort and care. In combination with an excellent level of whiteness, ETERNA creates the perfect business shirt whose 100% cotton fabric is also completely recyclable.
Linen remains a strong trend in the spring/summer collection and creates comfortable yet stylish looks. Shirts in a luxurious twill blend of linen and cotton exude a sophisticated and elegant look – the perfect companion for warm summer days.
From classic pin stripes to colorful floral prints: in summer it’s not just color that can be shown, but also patterns. Whether it’s a premium shirt made of pure cotton with elegant pinstripes or a summery linen shirt with pastel stripes – the spring/summer collection from ETERNA offers a variety of styles that make the shirt the highlight of a look even in summer.
