As temperatures rise, not only does our mood change, but business fashion also reveals a lighter and more relaxed side. In summer 2026, it stylishly bridges the gap between classic elegance and fresh casualness. Clean lines, high-quality materials, and a subtle nautical touch define the look. Whether in the office or at a business lunch, modern men opt for airy fabrics, light colors, and sophisticated details reminiscent of sailing trips and fresh sea breezes.
Floral Prints for Modern Business Looks
Inspired by Italian flair, floral prints charmingly soften the classic business uniform. Graphic floral prints on light backgrounds meet nautical blues, fresh greens, masculine roses, and warm natural colors. The designs have a deliberately sophisticated feel: clearly defined, never playful. In ultra-lightweight cotton and cotton blends, they ensure a fluid drape and maximum summer freshness—perfect under a linen blazer or worn alone with chinos.
Nautical Classics Reinterpreted
The nautical look remains, but with a smarter edge. Fine blue stripes, textured weaves, and conversational prints featuring sailboats define a modern, maritime aesthetic. Complemented by cotton slub shirts and super-soft, ultra-lightweight fabrics, the result is a look that’s equally suitable for the office and after-work drinks. Casual, precisely tailored, with Italian summer flair.
Polo Shirts: The Key Piece of the Summer
Textured polo shirts in premium fabrics with smart details, in fine knits, 3D textures, ribbed textures with a silky touch, or hybrid models made from performance fabrics, are a major fashion highlight this summer. In 2026, the polo shirt takes on the role between a dress shirt and a T-shirt—smart enough for business, relaxed enough for summer. A true style update for active men.
Luxury in the Premium Line: Merino Linen
With 1863 by ETERNA, the company redefines summer luxury. High-quality woven fabrics meet ultra-lightweight merino-linen blends that are breathable, cooling, and exceptionally comfortable. This exquisite natural fiber mix continues a trend that began in winter and now lives on in stylish premium linen shirts. Summer 2026 stands for intelligent fabrics that not only look good but also feel good – cooling, breathable, and wrinkle-resistant.
