Escada launches the new Yum Me, Sunny! Eau de Parfum – a floral gourmand fragrance brimming with dreamy pleasure. This delicious, radiant scent is an invitation to indulge in uncompromising indulgence, accompanied by a playful touch.
Yum Me, Sunny! is more than just an alluring fragrance. The composition awakens a desire for a sensual life. In search of a new expression of optimism, Escada opens a world with Yum Me that celebrates femininity in a luxurious way. In this surreal realm of decadence, a feast for the senses unfolds. Every facet of the fragrance, created by perfumer Sophie Labbé, is an irresistible temptation.
The floral gourmand fragrance opens with passion fruit as a delicious top note. The heart note is defined by radiant ylang-ylang blossoms, which seductively unfold their aroma. A creamy base note of coconut milk envelops the composition in a smoothness that lingers on the skin like a sensual kiss.
The campaign features singer Donna Dafi, whose global musical style is shaped by her German-Nigerian-Albanian roots and captivates an international audience. As the face of Escada, and following last summer’s musical soundtrack collaboration with the brand, she returns for Yum Me, Sunny! with a unique and inspiring radiance.
The elegant, curved bottle emphasizes the dynamism of the fragrance composition and has become iconic. For Yum Me, Sunny!, it features color gradients of orange and fuchsia. The gold cap adds an elegant touch.
Yum Me, Sunny! was created for women who boldly embrace life and confidently express their femininity. With its indulgent, glamorous, and captivating character, the composition embodies a modern, seductive allure.
