In a time where speed and performance pressure dominate everyday life, self-care becomes a sign of strength and awareness. With HOMME, Rituals Cosmetics presents a line that inspires men to understand daily grooming routines like shaving as a ritual – a moment of calm, focus, and energy. Because true masculinity isn’t about toughness, but balance.
„Grooming is more than just looking good – it’s about taking a moment for yourself and transforming an everyday routine into a personal ritual. I like to start my day with an ice-cold shower. It’s the ultimate wake-up call for me and instantly resets my body and mind. In the evening, it’s all about winding down and truly being in the moment: I light candles and a fire in the fireplace to create a warm, calming atmosphere – perfect for quality time with my wife, children, or close friends. Before bed, I have a little routine: I start with the Homme Facial Cleansing Foam to literally wash away the day, followed by my favorite product – our 24H Hydrating Face Cream with Vitamin C and peptides.“ – Raymond Cloostermann, CEO and Founder of Rituals Cosmetics
Powerful care, inspired by nature
The majority of Rituals Homme products consist of 90% or more naturally derived ingredients. The formulations combine six active ingredient complexes with natural ingredients such as vitamins E and B3, peptides, ginseng, argan oil, and aloe vera. The collection includes beard, body, and hair care, as well as skincare, and is designed to meet the needs of modern men. Cedarwood lends the fragrances depth, elegance, and masculine sophistication. The matte black packaging with its sophisticated wood finish reflects the signature scent—a perfect blend of nature, care, and style.
Small Rituals, Big Impact
From your first touch in the morning to your moment of relaxation in the evening: HOMME transforms routines into rituals. In keeping with the Rituals brand philosophy, HOMME embodies a mindful start to the day—a reminder that even the smallest, often overlooked moments can enrich everyday life. Each step is designed to reconnect you with yourself and create space to breathe, refocus, and recharge. In keeping with the Rituals brand philosophy, HOMME embodies a mindful start to the day—a reminder that even the smallest, often overlooked moments can enrich everyday life.
The HOMME Beard Care Ritual
Below is a complete HOMME beard care routine for you to follow. Each product has been formulated to perform and make your daily grooming an experience of self-care, confidence, and well-being.
1. Cleansing:
Start with the Beard Shampoo & Conditioner to gently cleanse the skin. Simply massage in, leave on briefly, and rinse off.
2. Shaving & Beard Care:
For shaving, use shaving foam or shaving cream – apply it to damp skin with your fingers, shave, and rinse with warm water. Then apply aftershave gel. Those with beards can also massage in beard oil to promote softness and shine.
3. Add a fragrance accent:
Finally, apply the signature Homme fragrance L’Essentiel with fresh cardamom and spicy patchouli or Homme Anti-Perspirant Spray – for an elegant, masculine finish to your ritual.
