A NEW CHAPTER BEGINS
DoDo presents its new Valentine’s Day campaign, „Say It with DoDo,“ which introduces a new visual direction and opens a new chapter for the brand—one rooted in the original vision of Sergio Silvestris, founder and creative director from the 1990s to the early 2000s. His vision positioned DoDo as an emotional brand, defined by a visual language that is heartfelt, beautiful, and deeply connected to culture and nature—where every image tells a story.
The campaign marks the first chapter of „A Journey of Emotions,“ DoDo’s guiding theme for 2026. This theme is formed from a simple belief that lies at the heart of DoDo: emotions move. They don’t stay where they originate. They transform, take new directions—and leave traces that pave the way for a new, emotionally driven storytelling.
RETURN TO THE HEART OF THE BRAND
Through an intensive exploration of DoDo’s extensive archives, the campaign reconnects with what has always been at the heart of the brand: emotions, intimacy, and authentic everyday moments. This rediscovery led to a shift away from studio shots towards real-life locations, marking a clear move towards a more vibrant and emotional visual language.
Starting with Valentine’s Day, DoDo explores different chapters of life through jewelry—as it is present in relationships and in everyday life. This first story unfolds in an intimate, historic villa, chosen for its warmth, textures, and sense of time. It creates a domestic setting where emotions feel natural and immediate. Here, DoDo portrays love as something that begins where words fall short—expressed through closeness, gestures, and the jewelry we give and wear.
At the heart of the campaign is “Say It with DoDo,” which underscores the brand’s overarching intention to act as an ambassador and universal translator of emotions. This chapter focuses on love: instinctive, personal, and quietly shared. The visuals are by Jorin Koers, chosen for his intimate, energetic, and highly subjective portrait photography, which lends the narrative a special immediacy and authenticity.
ICONICS OF FEELINGS
Cuore returns for Valentine’s Day, reimagined in 9K yellow gold, 9K rose gold, and diamond-cut silver—each version reflecting light and emotion in its own unique way. The heart is stripped of all embellishment, becoming a pure, essential symbol.
The finely diamond-cut surfaces are meticulously handcrafted using a diamond-studded tool, resulting in an exceptionally brilliant finish.
This expression continues in the Seal Charms, which now offer the option of having symbolic motifs engraved. Alongside this evolution, Mini Granelli celebrates its comeback in 9K yellow gold and 9K rose gold, adding a delicate connector to the collection. The pieces are complemented by special velvet cords in burgundy, blue, and green, lending warmth and a unique tactile quality to the Valentine’s Day story.
Each element is designed to be combined and multiplied to create personal compositions—like fragments of absolute love, ready to become part of your own story.
