COS unveils its Autumn Winter 2025 campaign presenting a modern wardrobe where effortless elegance meets understated ease. Rooted in timeless design principles, the collection is defined by fine materials, precise tailoring and subtle yet striking details.
Captured by acclaimed photographer Carlijn Jacobs in an intimate London studio, the campaign features model Angelina Kendall alongside Colin Otto and familiar faces from COS’ shows and campaigns: Awar Odhiang, Sora Choi, Badhiel Nyang and Long Li. The portraits celebrate the individuality of each talent while drawing focus to the collection’s quietly expressive design language.
This season, rich experimentation across fabric and finish brings depth and new dimensionto the collection. A refined palette of dark, inky hues – black, gunmetal, khaki and deep navy shades – sets a sophisticated foundation. Textural contrasts – matte versus sheen, shearlingagainst leather – are further explored through croc and pony-effect finishes, introducedacross ready-to-wear and accessories to enable considered yet refined layering.
Womenswear offers a curated wardrobe designed to transition seamlessly from day to evening. Structured 1950s-inspired silhouettes emphasise the waist with feminine cuts and open necklines, while a wool coat is shaped by rounded, meticulously constructed lines.Material interplay is highlighted through set dressing featuring matching flannel and wool pieces, creating balance and poise. Sculpted cashmere and draped volumes – seen in afluid dress – introduce softness and movement, contrasting with the precision of tailored pieces, while relaxed knitwear and outerwear are styled with pencil skirts to evoke confident femininity.
Menswear explores sartorial design through the lens of modern utility. Heritage references emerge through outerwear, heavy knitwear and relaxed tailoring, with traditional forms reinterpreted – inside-out lapels, oversized proportions and sharp shoulders bring an edge to classic designs. Tonal layering and complementing fabrications offer a contemporary approach to set dressing, rooted in versatility and ease. Tactile richness – from basket weave knits to mélanges and rib detailing – brings warmth and dimension, while clean, streamlined silhouettes balance structure with fluidity.
Photographer: Carlijn Jacobs
Stylist: Jane How
Hair Stylist: Olivier Schawalder
Make-up Artist: Lynsey Alexander
Featuring: Angelina Kendall, Badhiel Nyang, Colin Otto, Awar Odhiang, Sora Choi, Long Li
