Ready for the mission on Endor? Columbia Sportswear presents the Endor™ collection – the brand’s most extensive Star Wars collaboration to date, featuring 20 meticulously detailed pieces inspired by Star Wars: Return of the Jedi™.
Drawing on the lush vegetation of the forest moon Endor and Columbia’s Pacific Northwest roots, the collection translates iconic movie looks into modern outdoor styles – including Han Solo’s trench coat, Luke and Leia’s camouflage ponchos, and Rebel uniforms. Each piece incorporates story-related elements, telling its own tale: from camouflage prints and Rebel symbols to hidden Easter eggs like Endor’s coordinates, secret Aurebesh messages (the writing system of the Star Wars galaxy), and patches referencing the Battle of Endor.
Columbia also integrates its functional technologies with special Star Wars designs: The heat-reflective Omni-Heat™ Infinity technology, for example, comes in a golden Rebel symbol pattern.
The campaign is portrayed by actress Billie Lourd, known for her role as Lieutenant Connix in the Star Wars sequel trilogy and daughter of Carrie Fisher, who played Princess Leia Organa in the Star Wars films. She presented the collection in the California redwoods, accompanied by her children in Ewok-inspired fleeces.
“This year, we were not only excited to design a collection so closely connected to the Redwoods and the Pacific Northwest, but it was also particularly meaningful to put Billie at the center of our efforts and celebrate her mother’s iconic role as Princess Leia,” said Matt Merriman, Vice President of Global Brand Development, Partnerships and Licensing at Columbia.
