Everyone knows the saying “Blondes have more fun”: It is not for nothing that blonde is considered a color that is as elegant as it is glamorous. Whether natural or bleached, blonde hair will never go stale – provided it is cared for properly. Christophe Robin’s luxurious hair care will be expanded to include two innovative new products from July 2024: The new Baby Blonde Duo of Shade Variation Shampoo and Conditioner with Florentina Iris is the absolute must-have for anyone who wants to pamper their blonde hair with rich color care.
THE UNIQUENESS OF BLONDE HAIR
Blonde hair that has been chemically treated becomes more porous due to oxidation during the lightening process. When the hair fiber is chemically altered during bleaching, it is even more vulnerable because its natural protective barrier has been sensitized. Natural oxidation, sun exposure, chlorine, contact with water, UV rays or polish can also alter the beauty of blonde hair and result in unwanted yellow or copper tones. To counteract the effects of oxidation, the use of violet pigments is essential. According to the principles of colorimetry, violet is the complementary color to yellow. Iridescent nanopigments are applied to the surface of the hair fiber to correct these unwanted tones. The hair cuticle is not attacked, as is the case with bleaching, so the hair is not weakened. To best meet the needs of blonde hair, Christophe Robin introduces two new treatments for daily use to maintain the purity and shine of blonde hair.
THE FIRST STEP OF THE NEW BABY BLONDE RITUAL: PRESERVING THE PURITY AND SHINE OF BLONDE HAIR
The new Shade Variation Shampoo with Florentina Iris nourishes and moisturizes natural, color-treated or dyed blonde hair. Upon contact with water, the purple gel transforms into a luxurious foam that removes dirt and neutralizes brassy or yellow tones to revive the brightness of a fresh blonde.
The ingredient Buriti oil, known in South America as “the nectar of the gods”, is extremely rich in provitamin A (beta-carotene), almond butter, and Omega-6, which improve the elasticity of the hair fiber without weighing it down and also provides care Visible shine. Thanks to a vitamin-rich care complex, the lengths are intensively nourished. The result is a radiantly beautiful and bright blonde.
THE SECOND STEP OF THE NEW BABYBLOND RITUAL: NOURISH AND BRIGHTEN BLONDE HAIR
The new Shade Variation Conditioner with Florentina Iris is a rich conditioner that nourishes and detangles natural, color-treated or highly lightened blonde hair. Its creamy, purple formula glides through the lengths, neutralizing shine and adding instant softness. Hair feels stronger, looks healthier and revitalized and becomes a beautiful, shiny, fresh blonde.
In addition to the rejuvenating properties of Florentina Iris and Buriti Oil, the conditioner contains a magnolia bark complex that is rich in Omega-9 and creates a protective shield around the hair.
