Calvin Klein Inc., which is part of PVH Corp. [NYSE:PVH], announces the launch of its Spring 2026 denim campaign starring global brand ambassador Jung Kook of renowned boy band BTS.
Directed and shot by Mert Alas, the new chapter sharpens the focus on denim as the ultimate expression of personal style through icon Jung Kook’s distinctive and influential point of view as he lives in the moment.
The campaign unfolds across a series of immersive worlds, unified and guided by Jung Kook’s style, attitude and way of living. The high-impact film fuses fashion and entertainment, moving to an instantly recognizable soundtrack and brought to life through the artist’s signature choreography and commanding presence. The interplay of music and movement – complete with a cameo from New York City legend Rosie Perez – captures the impact synonymous with Calvin Klein’s iconic visual storytelling.
Calvin Klein jeans are at the center of the wardrobe with hero silhouettes leading the narrative: the effortless attitude of the 90s Straight; the relaxed and nostalgic proportions of the Baggy; and new interpretations of the iconic Trucker jacket — all reimagined with elevated washes and designed for versatility. Casual logo tees and oversized bombers complete the looks, reinforcing denim as both uniform and statement.
“I love Calvin Klein jeans because they’re designed to be lived in,” said Jung Kook. “The looks I wore for this campaign nod to ‘90s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.”
Denim
The Baggy Jean, a hero style for the season, embraces nostalgia with an effortless low rise and relaxed wide leg. Available in black, dark, mid and light rinses, it can be styled down with the Cotton Classic Tank or styled with an edge with the Smooth Monogram Bomber Jacket or the 90s Suede Trucker Jacket.
The 90s Straight Jean, a signature Calvin Klein silhouette, is updated with rich new washes designed for versatility. Style a mid-tone wash with a tank and the Nylon Heritage NYC Graphic Bomber Jacket for a classic rock look, or channel bold monochrome with a bleached out ‘90s denim set.
Apparel
Crafted from 100% cotton, the Outline Graphic Classic T-Shirt is a relaxed silhouette that features the signature Calvin Klein monogram logo at the front. Complete the look with loose denim and the Relaxed Standard Logo Crewneck Tee worn below for an effortlessly cool layered look.
Underwear
The Icon Cotton Stretch Trunk updates Calvin Klein’s popular men’s underwear style with an innovative stitch-free Infinity Bond waistband, a supportive contour pouch and enhanced shape retention. Crafted from super soft cotton for the ultimate in comfort and style.
Campaign Credits:
Photographed by Mert Alas
