Calvin Klein today launches ‘Our Calvins’, an evolution of the iconic #mycalvins platform that invites fans of the brand from around the world to showcase their love and asks: who do you share your Calvins with?
The campaign kicks off with Grace Van Patten and Jackson White, stars of ‘Tell Me Lies, ’in the brand’s limited-edition Valentine’s Day underwear and lounge capsule. Shot and directed by Zora Sicher, the on-screen and real-life couple is captured in authentic moments emphasizing the quiet comfort of being at home together in their Calvins. Following their debut, additional ‘Our Calvins’ content will roll out featuring a curated cast of influencer couples expressing their love and inspiring their followers to take part and share their own stories.
On the campaign, Grace Van Patten said, „Calvin Klein has always been about confidence, connection and being comfortable in your own skin. Valentine’s Day is such a good excuse to celebrate that kind of closeness. This campaign is about the easy, intimate moments–when you can be yourself, laugh, and just have fun.”
“There was something very intimate about this experience that made it different from other projects,” said Jackson White. “Stripped back to just our Calvins, we were able to be fully present with each other and lean into how special and effortless our connection is.“
For Valentine’s Day, Calvin Klein essentials are made seductive in soft new colorways and limited-edition prints, blending confidence and comfort in intimate layers designed for closeness. Men’s Icon Cotton Stretch and women’s Icon Cotton Modal are refreshed with the CK Emblem print – a bold allover print pattern first introduced in denim and outerwear – now reimagined on underwear and bras for a clean, graphic edge on classic, comforting silhouettes. The Cotton Poplin Brief and Short arrives in a new limited-edition color palette. Together, these icons highlight timeless Calvin Klein style designed to mix, match and share.
Campaign Credits:
Photographed by Zora Sicher
