Burton presents „From Burton to the World,“ a limited-edition collection of snowboards, apparel, and accessories featuring iconic quotes from the late founder, Jake Burton Carpenter. Burton team riders will debut the collection this month at contests in Aspen, Colorado, and Laax, Switzerland. Worldwide sales begin on February 3rd at Burton.com, select Burton flagship stores, and international retail partners.
Donna Carpenter, Owner & Chair of the Board at Burton:
“Jake built Burton on a simple belief: Snowboarding brings people together,” says Donna Carpenter, Burton Owner & Chair of the Board. “Even though we watch individual athletes compete, Jake knew that community has always been at the heart of snowboarding. Our riders embody that to this day. From Burton to the World celebrates that very spirit. Every board carries Jake’s words, but more importantly, it’s what this collection represents: the passion that unites snowboarders on and off the mountain. The collection is a tribute to Jake’s vision, which is carried on today by riders around the world—people who push the sport while staying true to its essence.”
Jake’s Words, Chosen by Burton Riders
The Burton Team Riders worked closely with the design team to select the quotes from Jake Burton that resonated with them most personally. The result is six snowboards with striking typography, bold colors and quotes that have made snowboarding history.
The Collection
“HAVE AS MUCH FUN AS POSSIBLE”
Designers: Oliver Martin (USA), Gaon Choi (Korea), Hiroto Ogiwara (Japan), Yiming Su (China), Mitsuki Ono (Japan), Nicola Liviero (Italy), Shaotong Wu (China), and Clemens Millauer (Austria).
“RIDING IS WHERE THE ENERGY COMES FROM & IT’S ALSO WHERE IT GOES”
Dangers by: Anna Gasser (Austria), Ayumu Hirano (Japan), Hanna Karrer (Austria), Reira Iwabuchi (Japan), Romain Allemand (France), Taiga Hasegawa (Japan) and Jakub Hrones (Czech Republic).
„HERE AT BURTON WE TAKE OUR FUN SERIOUSLY“
Riders: Brock Crouch (USA), Jiayu Liu (China), Jonas Hasler (Switzerland), Leon Vockensperger (Germany), Øyvind Kirkhus (Norway), Telma Sarkipajou (Finland), Dane Menzies (New Zealand), and Zoi Sadowski-Synnott (New Zealand).
„THE BEST THING ABOUT SNOWBOARDING – IT’S NOT HOW YOU LOOK BUT HOW YOU FEEL“
Riders: Luke Winkelmann (USA) and Shuichiro Shigeno (Japan).
„BELIEVE IN SNOWBOARDING“
Presented by: Shuichiro Shigeno (Japan).
„QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS“
Presented by: Cam Melville Ives (New Zealand), Clemens Millauer (Austria), Lu Yang (China), Mark McMorris (Canada), and Mari Fukada (Japan).
