Burberry Hero Parfum Intense was created by master perfumer Aurélien Guichard and draws on the trio of cedarwood oils that are Hero’s signature notes. A spicy top note of black pepper and a base note characterized by deep leather enhance the intensity and depth of the fragrance.
„With Hero Parfum Intense, I wanted to create a new intensity that reflects a natural, sensual strength. Textured notes in the finish contrast the initial impression of vibrancy. Dark, precious, and intense notes create a sense of depth. This evolution of the Hero story takes us on a journey of our own courage, self-confidence, and inner strength—a journey where fragrance becomes a symbol of strength and self-discovery.“ Aurélien Guichard, Perfume
Fragrance Pyramid
Top notes: Black pepper
Middle notes: Trio of cedarwood oils
Base notes: Leather
The Campaign
The Hero Parfum Intense campaign paints the picture of a modern man. Adam Driver continues his personal quest for freedom and reveals a more daring side. In this new chapter, Adam and his horse push themselves far beyond their physical limits, reflecting the strength of the fragrance’s new intense leather note.
Adam Driver on the new Hero fragrance
„Heroism is not a simple, linear concept, but a deeply personal and constantly evolving one. Being a hero means standing out, challenging the status quo, and acting on behalf of something greater than yourself. This new version of Hero pays tribute to those who break free from convention and embrace what makes them uniquely human.“
The Bottle
The angular shape of the dark brown bottle is an abstract reinterpretation of a horse’s hoof. The Burberry logo completes the design.
