BURBERRY LAUNCHES HERO ELIXIR DE PARFUM – A new expression of elegance and strength

Burberry presents Hero Elixir de Parfum, the next chapter in the Burberry Hero fragrance collection. The new composition explores the duality of masculinity even more deeply: power and sensitivity, vulnerability and strength, a quieter courage defined by self-awareness, not posturing. Grounded, complex, and real.

Created by renowned perfumer Aurélien Guichard, Hero Elixir builds upon the original Hero signature, presenting itself as a richer, more intense creation. A rediscovery, as Guichard explains, and a return to Hero’s iconic cedarwood trio, now revealing its darker, more sensual side.

Guichard takes the ambery, smoky notes of Hero and enhances the woody character of the original with an accord of blackened leather, which further intensifies the amber nuances. Hero Elixir is a fragrance full of contrasts and depth, embodying duality: warm, sensual, and subtly powerful.

The fragrance opens with the soft, resinous warmth of tonka bean and vanilla, while leather and the cedarwood trio lend the composition its strength. The result is a sensual fragrance with a quiet yet long-lasting intensity.

FRAGRANCE NOTES
Top notes: Tonka bean and vanilla
Heart notes: Leather and powerful cedarwood trio