Brioni unveils its new Fall/Winter 2025 advertising campaign through the lens of Roman photographer Paolo di Lucente – a visual narrative that celebrates discretion as a form of strength and the solemn light of the Eternal City.
At the heart of the story is the iconic Travel Jacket: revived from the historical Roman archive and redesigned with lighter proportions and functional details that connect the garment to the theme of travel.
It is a journey through the light of Rome – its sunsets and neoclassical architecture – captured in a sequence of intimate, cinematic images, where each scene suggests a sense of lived-in style: thoughtful, never ostentatious.
The campaign is an ode to beauty and the culture of craftsmanship.
The jacket becomes a tangible symbol of timeless elegance – one that transcends eras and distant places.
