Continuing with the House’s core concept of “Portraiture”, the campaign features the unique style and personality of the acclaimed actor and producer. Captured in New York by photographer Josh Olins, the campaign’s imagery is set against a minimalist backdrop that emphasizes the intimate and candid moments, highlighting the precision of Brioni’s garments and the authentic spirit of Isaac.
In the accompanying video, while playing string instruments, Isaac showcases the Fall/Winter 2024 collection through rhythm, highlighting the effortless movement of Brioni’s garments when in motion.
Key highlights are the iconic Vagabond overshirt, meticulously crafted from double-splittable wool and cashmere, as well as essential tailored garments and statement knitwear, all epitomizing Brioni’s spirit of slow luxury. These garments come together to form a comprehensive, refined wardrobe for the man of today.
Isaac said „Working with Brioni is like finding a rhythm in elegance – it’s a dance between their timeless craftsmanship and my own personal style. This campaign feels like a reflection of that balance.“
Mehdi Benabadji, CEO of Brioni, said: „With this campaign we wanted to capture a side of Oscar that audiences can resonate with on a personal level. His natural charisma and musical background allowed us to create something truly unique, blurring the lines between style, portraiture, and performance.“
