The Blauer USA Spring/Summer 2025 collection comprises five distinctive lines designed to meet the sophisticated taste of both men and women. They stand apart for the brand’s typical refinement, an ode to timeless elegance, technical innovation and functional features that adapt to the needs of contemporary living.
B.Essential
This line features the fusion of timeless style and technical innovation. The pure lines and sophisticated design of each garment is ensured by the skilful use of unique and valuable materials, which offer both optimal performance and excellent quality over time.
Men’s outerwear spans shell jackets and classic bomber jackets, enhanced by fabrics such as rubberised nylon and natural fibre blends. The explosion of colour, with shades such as sand green and yellow plum, enlivens each item, while focusing on the brand’s iconic shades.
Instead, for the contemporary woman, the Essential line offers charming silhouettes featuring performance materials carefully selected to guarantee comfort and exceptional technical qualities, from blazers and lightweight trench coats to relaxed fit pants and versatile dresses. Whether in busy streets or at social events, each garment stands out for its attention to detail and the colour palette centred on pastel and neutral shades, evoking understated elegance enhanced by vibrant hues. This line perfectly embodies the convergence of elegance and functionality.
B.Urban Police
This line, which is the US brand’s DNA, converges a bold fusion of military clothing and luxury streetwear, offering a style that blends the elegance of uniforms, the effervescence of streetwear and the practical traits of urban ready-to-wear typical of New York.
Garments designed to be versatile and suitable for any climate or time of year.
For men, cargo trousers, crewneck sweatshirts and jackets with heat-moulded seams are made of waterproof and durable stretch fabrics, enhanced by graphics referring to the world of military protection. Presented in timeless shades of navy blue and sand, each piece celebrates contemporary urban uniforms, adapting to different occasions and lifestyles.
The proposal for the sophisticated contemporary woman includes tailored blazers and dresses. Each item features metropolitan shades of blue and optical white with highly refined aesthetics. By introducing cutting-edge stretch fabrics, the collection offers freedom of movement without impairing strength and durability of the garments.
B.Department
This line’s adventurous and practical essence merges with Blauer’s distinctive style, adapting to both urban and natural settings.
For men, outdoor clothing remains the focus with a colour palette embracing neutral shades such as brown and army green. Military style permeates every garment with distinctive details and cutting-edge materials such as high density nylon and garment-dyed cotton, thus ensuring outdoor performance and urban comfort.
For women, the Department line offers a perfect combination of comfort and durability, with garments designed to easily adapt to the changing demands of contemporary life. The jackets and dresses, inspired by workwear, are enhanced by large pockets and zips, while maintaining a distinctive style. Lightweight, high performance materials, such as cotton combined with nylon, or linen, or garment-dyed, ensure a perfect balance between performance and comfort at all times of the day.
B.Rider e B.Project
B.Rider and B.Project lines mainly target the world of male fashion. B.Rider, inspired by the racing world, offers jackets linked to this mood, enriched by bold colours and monogram prints of the brand’s iconic logos. This line proposes strong impact outfits made from a variety of fabrics including two layer nylon and leather for outerwear, and classic black and white cotton for sweatshirts and t-shirts. Instead, the B.Project line stands out for its innovative approach and distinctive LED flash pocket. The urban style of this line embraces practical details and integrates smart’n’safe technologies with cutting-edge materials, also ensuring smart and safe mobility for the wearer, while maintaining technical quality and design.
