ARMEDANGELS unveils its new knitwear campaign under the claim “LOVE YOU ALL WAYS.” More than a seasonal drop, it is a declaration of love in all its forms: romantic, familial, friendly, or self-directed. Knitwear becomes the fabric of connection.
In a world that often asks us to fit in, ARMEDANGELS’ knitwear is an invitation to belong without conditions. The campaign cast embodies the richness of the ARMEDANGELS community. Each carries their own love story, not the polished cliché, but lived and undeniable. The knit they wear is their second skin. It ́s a tangible symbol of affection and closeness.
The womenswear collection places recycled cashmere at its heart. As one of the most beloved premium fibers, it brings warmth, softness, and longevity while significantly lowering the environmental impact of the material. Alongside cashmere, responsible Alpaka Mohair makes a striking entrance with bold zebra patterns, combining luxury with playful attitude. Both fibers embody ARMEDANGELS’ belief that more sustainable production and desirability belong together. Completing the innovation line-up, the brand introduces its first 100% plastic-free TENCELTM bouclé knitwear: A milestone in material research that shows how responsibility can be woven directly into design.
Menswear draws its strength from attitude and aesthetics. The focus lies on modern grunge: oversized silhouettes, rugged textures, layered looks, and muted tones. Here, knitwear becomes an urban style statement, versatile and contemporary, capturing the spirit of a new season while remaining wearable across occasions.
The collection reflects a fashion-forward sensibility rooted in craftsmanship and responsibility. It plays with striking contrasts. The result is a distinctive vision of cold-weather fashion that feels both bold and deeply personal.
“LOVE YOU ALL WAYS is about celebrating love in all its forms. The collection translates this vision directly into design: luxurious materials and soft textures make warmth and comfort something you can feel and wear. These knits are created for everyone; pieces that offer both a sense of belonging and the freedom of personal expression,” says Christiane Bördner, Creative Director at ARMEDANGELS.
