On the occasion of Pride Month and to celebrate love for all genders, arena launches the new LET IT BEAT collection, in the name of unconditional love and mutual respect. “Whoever your heart beats for, let it beat” is the inspiration for new and sparkling color compositions, which are always based on the colors of the rainbow.
To make its contribution to supporting the LGBTQIA+ community even more concrete, arena has also confirmed its support for Athlete Ally, a non-profit association committed to creating an inclusive sports environment, this year and will donate 50% of the profits from the collection.
The 2024 edition also includes a one-piece „lace back“ swimsuit and an 8.5cm brief, both made from Max Life Eco fabric with at least 50% recycled polyester derived from plastic bottles, is chlorine resistant and has built-in UPF50+ UV protection . Featuring the same graphic motif, the collection is complemented by a soft 100% silicone cap and a comfortable, ultra-versatile 45 liter backpack, equipped with a larger main compartment and two external compartments with ventilated side pockets.
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