Inspired by the universal rhythm of the heartbeat, „Let It Beat“ celebrates love in all its facets and sets a visible example of support for the LGBTQIA+ community. arena is actively committed to an inclusive environment in sports – especially in swimming – where everyone can freely and independently express their identity.
The 2025 Pride collection features a vibrant design with colorful brushstrokes reminiscent of the iconic rainbow flag – the symbol of the Pride movement. Highlights include a lace-back swimsuit and a 7cm brief. Both models are made from Max Life Eco material – a sustainable fabric made from at least 50% recycled polyester from plastic bottles, which is also chlorine-resistant and offers UPF 50+ sun protection.
The collection is complemented by a soft silicone swim cap with a matching graphic design, a versatile 45-liter backpack, and a 100% cotton beach towel—perfect for days at the seaside or pool.
arena is actively committed to breaking down barriers to inclusion and fostering a culture of togetherness and support for all athletes. Therefore, arena is once again supporting the non-profit organization Athlete Ally this year. This organization is committed to creating inclusive sports environments – a goal that arena strongly shares. 50 percent of the profits from this year’s Pride collection will be donated directly to Athlete Ally.
The collaboration underscores the shared values of arena and Athlete Ally. The organization sums it up as follows: „Sport is one of the world’s most important tools for social integration – it conveys values beyond words. Athletes are recognized and respected worldwide. Athlete Ally believes that everyone – regardless of sexual orientation, gender identity, or expression – should have equal access, equal opportunities, and a fair experience in sport.“
