Phlex, the leading innovator in swim tracking technology, is pleased to announce a groundbreaking partnership with arena, the Italy-based, global swimwear, goggles, caps and equipment company. This three-month collaboration (September 1st – November 30th) will transform the way swimmers connect, compete and grow. It brings swimmers from all corners of the world together and creates an unparalleled community where passion for the sport meets state-of-the-art technology – the Virtual Swimming League (VSL).
The partnership between Phlex and arena creates a dynamic platform where swimmers can network, learn from each other and grow together. By participating in the Virtual Swimming League, athletes can access exclusive training content, participate in global challenges and network with other swimmers worldwide. This community-focused approach gives swimmers the tools and motivation they need to achieve their personal best.
As part of this innovative digital community, swimmers have the unique opportunity to train with some of the sport’s most famous champions. Olympians and world champions from the arena athlete list are now part of the Phlex VSL. The arena champions will be ambassadors for the Virtual Swimming League, encouraging participants to earn points and motivating each team during the competition. This access allows swimmers to improve their training and feel connected to the sport’s elite, no matter where they are. arena is the sponsor of 20 swimming associations and 40 individually sponsored swimmers and para-swimmers. In addition, over 750 athletes wore the arena brand at the 2024 Olympics and Paralympics.
Marcin Cieslak, founder and CEO of Phlex, was enthusiastic about the partnership: “The collaboration with arena and the inclusion of such outstanding athletes creates a new era for the Phlex Virtual Swimming League. We are committed to providing swimmers with the best tools and insights to reach their full potential, and this partnership embodies that commitment.”
Filippo Antoniello from arena added: “This partnership with Phlex allows us to support swimmers on a global scale like never before. By combining our expertise with Phlex’s innovative technology, we offer swimmers the best swim tracking experience and the opportunity to be part of a vibrant, digital community.”
