To kick off the Spring 2025 collection, ARMEDANGELS sets new standards in the denim sector and presents the best DetoxDenim range to date. Improved fits, premium washes, and an optimized feel have significantly enhanced both aesthetics and comfort. With this denim line, ARMEDANGELS responds to the growing demand for sustainable fashion and solidifies its position as a pioneer in the eco-conscious fashion segment.
Celebrating its 18th birthday, ARMEDANGELS officially enters adulthood – a phase that stands for new freedom, responsibility, and self-discovery. The collection takes on a unique and questioning attitude, challenging the status quo. Since the launch of the DetoxDenim collection six and a half years ago, ARMEDANGELS has steadily evolved. Growing sales figures and ambitious goals demonstrate the brand’s success and commitment to more sustainable fashion. From nearly 31,000 pairs of denim pieces sold in 2018 to almost 145,000 in 2024 (YTD), ARMEDANGELS achieved a cumulative revenue of more than 105 million euros with the DetoxDenim product category from 2018 to 2024 (YTD).
The Spring ’25 DetoxDenim Relaunch
The DetoxDenim collection impresses with a sophisticated design language that combines vintage charm with modern washes. It offers the perfect denim for everyone, whether jacket, shirt, blouse, dress, or skirt, with a particular focus on refined branding to establish ARMEDANGELS as an iconic denim label. The clear focus on people and the environment continues to prioritize more sustainable materials and responsible manufacturing processes. Depending on style and comfort requirements, materials such as GOTS-certified organic cotton, recycled cotton, or TENCELTM x REFIBRATM are used. Eco-friendly procedures, including GOTS- certified chemicals, advanced ozone technology, and innovative laser techniques, replace conventional methods. The fabric portfolio focuses on three basic stretch parameters: X-Stretch, Comfort-Stretch, and Non-Stretch, to ensure a consistent customer experience. Another special feature is the optimization of fits and the improvement of durability and quality. The focus is on details such as the back pockets and the reinforcement of key areas like belt loops.
The New Collection: Authentic, Premium, Fashion
ARMEDANGELS is dedicated to creating timeless, sophisticated designs. The redesign of classic cuts like Mom and Straight-Fit jeans ensures trend-conscious design and improved comfort. Highlights of the women’s collection are the Wide Leg Jeans ASTAREAA in Mid Waist and BLINAA in High Waist, which continue to lead trends, complemented by the dresses SAALY and NAAVA. The collection emphasizes femininity and updated essentials like TAYNAA, LEJANNI, INGAA, TILLAA, and MAIRAA. The men’s collection is enriched by the new Baggy Styles JAAMEO and the jacket EVAAN, offered in premium quality and as Yellow Selvedge. Also new in the range is the classic Straight Fit AARY, also in Selvedge Premium Quality.
The aesthetics are characterized by a combination of craftsmanship and diverse washes – from authentic worn-in looks to clear premium finishes and striking fashion styles. The color palette, supplemented by gray and pastel tones, rounds off the range. The revised branding highlights the uniqueness of DetoxDenim and strengthens its recognition.
ARMEDANGELS Focuses on Full Denim Expertise
With a new team and innovative designs, ARMEDANGELS goes on the offensive and fully commits to denim. The denim team, consisting of experts in product management, design, and technology, manages the collection for both genders to ensure a unified brand appearance.
The areas of fabric, softness, fit, washing and chemicals, branding, and processing have been further developed by denim expert Jordan Nodarse, who has been supporting ARMEDANGELS for a year.
The denim team reports to Elaine Stolworthy (Product Assortment Director) and Christiane Bördner (Creative Director).
