For the fourth year in a row, Jean Paul Gaultier is flying the flag and proudly flying the rainbow flag. This year’s Pride Limited Edition is a fantastic collaboration: two naked torsos, decorated with just a brush stroke – the work of the legendary New York artist and activist Keith Haring.
This year the House of Gaultier honors the work of this important artist. In 1989, the designer decorated the restrooms of The NYC LGBT Community Center with a mural that would become a powerful symbol: “Once Upon a Time.” This artistic tribute celebrates the 20th anniversary of New York City’s Stonewall riots, which launched the lesbian and gay rights movement and the rise of LGBTQIA+ rights. To pay tribute to this historic moment, the exclusive 2024 Pride Limited Edition brings the two legends together once again. And that is more than a statement. It’s a landmark. A symbol. An identity. An ode to freedom, acceptance, self-confidence and celebrating our differences.
“In addition to providing life-saving programs and services to all LGBTQIA+ New Yorkers, The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) is also a vibrant center for LGBTQIA+ culture in New York City, offering a wide range of artistic expression,“ explains Dr. Carla Smith, CEO of The Center. „It is an honor for us to have our long-time partner Jean Paul Gaultier reproduce and celebrate our permanent art installation “Once Upon a Time” by Keith Haring in order to present it to a new one to make it accessible to the audience.
THE PERFUME
The Pride fragrance is an eau de toilette for all genders and has awakened the sense of courage and boldness over the last four years. A poem of perfume art that reminds us of the beauty of inclusion and the freedom to be ourselves. For the exclusive Pride Limited Edition 2024, the iconic torsos of Classique and Le Male envelop a fragrance that has become a bold and challenging signature. A scent with fresh citrus notes and yuzu, a flirtation with orange blossom and neroli, a seductive provocation with musk.
THE BOTTLES
This year, the Classique and Le Male bottles are stripped of their covers and dress this signature fragrance in a pristine white. The exclusive Pride Limited Edition 2024 breaks conventions. The naked bottles are tattooed with elements of Keith Haring’s mural, revealing the beauty of their bodies. A work of art in itself, where street art meets pop art – under the title: „Nothing to Hide“. It is a joyful – suitable for all audiences – version of the original work “Once Upon a Time”. There’s nothing to hide. And to demand everything. Just the way you want it.
THE SMELL
The Pride Limited Edition 2024 exudes a limitless trail of floral, woody and proud fragrance. A bright rainbow that demands one thing above all: the freedom to be ourselves. “This exclusive, limited edition fragrance is reinvented every year and is always very popular.
Based on the Gaultier signature note Neroli, we delight the senses with blood orange, refined with musky light woods. An irresistible scent that knows no gender: just the glory of simply being (proud of) who we are.” — Nathalie Cetto and Quentin Bisch, perfumers for Jean Paul Gaultier.
The partnership is in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives.
