Eton, the purveyor of luxury men’s shirts and accessories, reclaims its esteemed spot at Pitti Uomo. Renowned for a legacy that combines craftsmanship with sartorial excellence since 1928, Eton unveils a collection where architectural inspiration and sartorial mastery unite.
The brand unveils their Spring Summer 2025 collection at Pitti Uomo, where eclectic architectural splendor meets sartorial excellence. Celebrating their storied expertise, the collection reaffirms dress shirts as its foundation in a colorway of morning skies against a bustling metropolitan landscape. This season, Eton redefines smart casual attire, tailored for the modern gentleman who values luxury and craftsmanship. The selection is celebrated at Pitti Uomo in an elegant resort range in refined yet vibrant colorway. Each piece offers a versatile wardrobe for the discerning gentleman.
Craftsmanship Meets Contemporary Aesthetics
Eton’s newest offerings are a testament to their pursuit of superior quality, available across 50 markets and via EtonShirts.com. The brand’s narrative continues in its flagship stores, from New York, London to Stockholm, and through partnerships with world-renowned department stores.
„Returning to Pitti Uomo is like coming home, and we’re excited to showcase what Eton envisions for the future.“ says Olof Enckell, Head of Assortment at Eton.
