British audio brand Bowers & Wilkins and global icon David Beckham have teamed up to create a unique marriage of style and sound, where David’s refined taste meets Bowers & Wilkins‘ pursuit of perfection. The launch marks the beginning of a lasting partnership that underlines David Beckham’s relationship with music. As a long-time fan of the brand, David Beckham chose to work with Bowers & Wilkins because of their audio excellence, craftsmanship and premium design.
David Beckham said: “I have been a fan of Bowers & Wilkins for years and am the proud owner of many of their products. Performance and design have always been important to me, so this partnership was a natural fit for me.“ From his parents‘ musical influences to his successful football career, music has always been an important part of his life.
“Music has always played a big role in my life. I can listen to a song and remember exactly where I was and what I was doing. When special moments happen in our family, there is always a song to go with it.” – David Beckham
The partnership launches with a new campaign around Bowers & Wilkins‘ award-winning wireless noise-cancelling headphones, the Px8, which offers David an unparalleled combination of outstanding performance, premium design and exceptional comfort.
Giles Pocock, VP Brand Marketing said: “I am delighted to welcome David to the Bowers & Wilkins family. This is a collaboration based on authenticity, as Bowers & Wilkins and David Beckham are particularly known for commitment, performance and style. We look forward to bringing the partnership to life in the coming months.”
