If you love making clothes, there’s a chance that you’ve dreamt about having your own fashion line. And if you’re already planning on starting your clothing business, there are things you should know if you want to follow into the steps of Raf Simons and Supreme. Here are the most important tips on how to grow your own clothing brand:
1. Become business oriented
If you’re more of a creative type, then dealing with all things business is a tremendous hassle. Payments, licenses, registration documents, taxes and so on, it’s just a foreign language to you.
And that’s exactly why you need to grasp at least basic business principles if you want your fashion business to thrive. Don’t be afraid to ask others for help. If you’ve got no business-savvy people around you, then enrol in a business course. It might seem unimportant, but learning about cash flow, funding, savings, ROIs, marketing, and sales will make you really empowered regarding your brand development.
2. Be different
Uniqueness is such an overused point when talking about fashion, but it’s still super essential. Thanks to the internet, many clothes look the same, which is exactly what you should shy away from. Look what everybody else is doing and do exactly the opposite. Being different also means having a special story that sets you apart from your competition. Your parents emigrated from a third world country, and your dad expected you to adhere to strict gender roles while growing up? Use it to tell your story. People love hearing personal stories. It’s inspiring and can also help them relate to your brand.
3. Always work on your products
You might have already made the perfect piece of clothing. And that can make you feel like you’ve conquered the world, but unfortunately, it doesn’t end there. You’ve got to be consistent with your output. If you already have a top-notch product, always find a way to make it better. Never stop searching for new ideas and looking for inspiration. Ideas are around you, you just need to open yourself to them. Invest in yourself and you’ll see that your products will automatically be better.
4. Distribution and delivery matter
If you’re already selling your stuff, that’s fantastic. If you’re planning to do it, then you have to figure out delivery options. That costs money, and if you’re just starting out, then you need to save as much as you can. There are many delivery services that will distribute the orders for a fee, but if you already own a driver’s licence, then consider an affordable Budget truck hire. Rent a small truck and deliver everything by yourself. That way, you’ll only have hiring cost and on a plus side, you can interact with your customers. Meeting them personally and hearing their opinions first hand is a great way to improve your business. Also, clients do love a personal approach so it would be a pity not to use that.
5. Utilise social media
These days, having your business on a number of social media platforms is an absolute must. Instagram and Facebook are the most common, but there are others you can also consider. When you sell clothes, the visual presentation is a crucial element to successful sales. Find a good photographer and if you find social media overwhelming, hire a social media manager who’ll post regularly and interact with people. But don’t be too shy, since people will want to meet you one day, so organising occasional AMA sessions can be multi-beneficial for your budding brand.
6. Find your niche
Many established brands are everywhere so you might think that, because they’re so popular, everybody likes them. But that’s not always the case. A lot of giant brands started by catering to certain niches. For example, Supreme was a brand aimed at skaters at first. Even if you have serious ambitions, try aiming small before you make it big. Research carefully, there are more and more groups and many of them feel neglected. Delivering to the marginalised is a great way to get your name out there, and aside from earning, you’re helping someone feel good in their own skin.