Denim brand G-Star RAW has released its latest worldwide ‘Hardcore Denim’ campaign with icon Snoop Dogg
“Snoop Dogg is a true Original: best in class, real and outspoken,” said Gwenda Van Vliet – CMO of G-Star RAW. “He is continuously re-inventing himself and he merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life, and is a tongue-in-cheek tribute to all denim booties.”
“I’m teaming up with G-Star, because we are both pushing the field, staying ahead, cutting the edge,” added Snoop Dogg. “We are both masters of our craft – leading the game. You know what I’m saying? We look ahead.”
