Salvatore Ferragamo – Holiday 2021 – „It’s Movie O’Clock“

The excitement of the holiday season, a feeling of joy and togetherness: with the Holiday 2021 campaign, Salvatore Ferragamo puts the clock forward, taking us into the winter holidays and celebrating the warmth of friendship.
It’s Movie O’Clock! A portfolio of photos and videos dedicated to the period of sharing we love the most. All the preparations and the joy of anticipation reawaken a desire to dream, and the sparkle, colour and vibrancy of Ferragamo accessories, a desire to once again celebrate together.

In an imaginary Italian villa that could be anywhere, just like home is anywhere when it’s shared, the young stars of the campaign get together for a dinner and movie night. Prompted by a mysterious invitation that will link three different episodes, in Italy, China and Korea—these last two revealed later.

Together with the Ferragamo Holiday collection, it stars a multi-varied cast of talented actors, composers and musicians who shake off their ‘working clothes’ to put on clothing, shoes and accessories with a festive spirit and timeless allure.
The six Italian talents—Pilar Fogliati, Tezeta Abraham, Hildegard De Stefano, Guglielmo Poggi, Josef Gjura, and Carlo Palmeri— are joined by Jelly Lin and SEULGI, the brand’s two new Global Ambassadors, centre-stage in the second and third episodes of the Ferragamo Holiday tale from November.

With a language straight out of the movies, this short made by film director Barbara Anastacio offers the spectator a glimpse of the privacy and warmth of a shared moment. An emotion runs through the sequence of images that make up the campaign: the strength of friendship, the most intense of links. As unique as the link Ferragamo has with the innovative creativity of its products and with the world of cinema. A series of references featuring unmistakable symbols of this brand and its heritage, like the film chosen for movie night: Salvatore – Shoemaker of Dreams.

Joyful, engaging, happy: this is friendship as seen by Ferragamo. In this story, friendship is beauty, the dream that embodies the brand’s deepest values.
With Holiday 2021, Ferragamo invites us to pause a moment and notice the details, a gesture, a smile, a hug… because details are what form the whole picture and make the difference.


For Ferragamo there is neither craftsmanship nor beauty without innovation: from November the brand will be inaugurating the “Ferragamo Gifting House”, a digitalised immersive space inspired by the theme of the Holiday 2021 campaign. Thanks to sophisticated 3D animation, the Villa set for the campaign was recreated to virtually host the Ferragamo community, free to explore all the rooms and take a close up look at the Holiday 2021 RTW and accessory ranges. A highly inclusive experience that will turn each user into a protagonist of the campaign, thanks also to the presence of a brand representative available via chat, call or video call to assist users in the online store and during online purchases.

The Holiday 2021 collection will be the star of the window displays in Salvatore Ferragamo flagship stores, online and in all the digital channels of this fashion house and its partners.

Women’s Product Highlights

Tailored articles with a minimalist imprint meet the explosive energy of the accessories: mules and boots with an F heel are covered in glitter; Viva scarves and sandals with ankle straps and mirrored heel get the pink and metallic silver treatment. A brand new entry, the penny loafers have a masculine feel but a Viva bow. Bags include new shapes for the Viva Bow Bag in lamé fabric or in Flamingo Pink leather. The Studio Bag is in fabulous woven leather. Plus, sunglasses and watches with new shapes and Gancini detail, hoop earrings and metallic bangles with woven elements.

Men’s Product Highlights

Elegantly cut shirts. Sweaters and separates in wool. Purses, wallets and card holders from the embossed line. Footwear includes an ultra-soft unlined loafer with a new Gancini buckle. Must-haves for any special occasion, Tramezza lace-ups in both a Derby and a shiny black Tux version. Sneakers are covered in the Gancini pattern, the result of a special process.