Following last year’s charitable campaign (Cases for a Cause), the New Zealand-based label is back for another CASETiFY Co-Lab, this time introducing a collection that pays homage to the vision of Esther Ng—PRIX’s founder and designer. The collection launches online at www.casetify.com/prix, starting Mar 31, with products shipping globally.
In a world where fashion and gaming don’t often overlap, Ng openly embraces both and marries them in her work. The backstory to her label not only sets her apart in the industry, but it also serves as the perfect inspo for her new line of tech accessories by CASETiFY. What better way to round out Women’s History Month than with this technology-inspired collection created with female-founder and badass gamer Esther Ng.
“The inspiration behind the collection was primarily my part time jobs during High school and University, helping out at my dad’s car workshop and working at a computer store. I’ve always been into obsessively researching and understanding how things work, especially tech hardware,” said Esther Ng, Founder and Designer of Prix.
Products
The collection debuts with original artwork designed to mimic the look and texture of computer hardware and other industrial materials. Accessories are compatible with a range of devices, including cases for iPhone ($40+ USD), AirPods / AirPods Pro ($35 USD), MacBooks ($55 USD), and the new Wireless Power Bank ($70 USD). Additionally, the collaboration introduces an exciting new product called the Utility Bag—an inspired organizer to keep gear “locked and loaded” at all times, (retailing $80 USD)
