Designed in the UK, JK Attire represents modern, forward-thinking men’s and women’s streetwear. Inspired by an athletic lifestyle, using cutting edge fabric technologies we take a ruthless attitude to our designs and aim to introduce streetwear the world has never seen before. We take pride in every garment we produce and explore the latest upcoming trends while thinking about the future of our design and progression.
For our SS19 collaboration, we’ve teamed up with West London Hip-Hop artist, Fredo. Exploding on the UK hip-hop scene in 2017 with breakout hit They Ain’t 100, Fredo went on to perform his first show at Wireless as a guest with fellow Londoners‘ WSTRN. His career has since flourised and he secured his first UK number one alongside Dave on the track Funky Friday in November of last year. Fredo brought Drake out as a special guest on the Manchester leg of his sold-out tour, following the release of his debut album Third Avenue.
Known for only wearing high-end designer brands like Moncler, Givenchy and Balenciaga, Fredo showed love towards the JK Attire SS19 range and shared a similar story to the co-founders of JKA, Dovy and Jonny, who started the brand from similar humble beginnings.
The JK Attire SS19 collection takes inspiration from the orient, Sun Tzu’s Art of War philosophy, design defacement and a worldwide tour aesthetic. The collection includes acid washes, heavy soft cottons, summer ready twin-sets, cropped trousers, distressed washes jeans and aesthetic revolutionary track sets.