JIL SANDER x BIRKENSTOCK

‘We chose to work with Jil Sander, believing in the new interpretation of Lucie and Luke Meier,” said Oliver Reichert, CEO of Birkenstock. “In our view, they have given this important brand relevance and authenticity. Together we achieved what we always strive for – real newness and product innovation.”

“We have worn Birkenstocks for as long as we can remember,” added Lucie and Luke Meier. “They are comfortable to wear, but also comforting. They have been with us in some remarkable places, from camping in the Canadian wilderness to sitting fireside in the Swiss Alps. However, the quality and integrity of Birkenstock is what convinced us to work with them.”