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In the modern-day and age, the majority of people who seek dental clinic services will check online for some plausible options before making the final decision. They’ll investigate the local dental clinics through their websites, patient reviews and prices. An ideal blend of business promotion includes some aspects of traditional marketing techniques in combination with some new online marketing methods. Anyhow, online promotion for your dental business is key in attracting more patients regardless of whether you’ve just started out or whether you’ve had your business for some time now. It is the future, so you should embrace it as soon as possible. What you can do to promote your dental clinic online is use social media effectively as well as create a user-friendly and highly responsive website. Next, you should take note of SEO as it is of key importance for online advertising. You can learn more about why it is important for dentists to invest in SEO. Moreover, using email, content and video marketing can also help you a lot in today’s highly competitive business world. Patient reviews are yet another thing that many people search for before opting for a certain dental clinic, so think of some ways to incorporate it.
Use social media effectively
Let’s start with something obvious and seemingly easy – social media. We could easily say that in today’s world we are all hyperconnected. Everybody has instant access to the internet at all times, thanks to our mobile phones. And so, social media have become the ultimate resource all consumers go to at some point. Consumers use social media to keep up with current trends, discounts and all kinds of happenings. And exactly because of these reasons, social media is vital in helping businesses raise awareness and build trustworthy relationships with potential clients.
Create a user-friendly and responsive website
Your website is one of the most important aspects of your business. It should be quality, unique, user-friendly and highly responsive in order to attract new patients. A good website costs money, but you should think of it as an investment, as it is kind of a salesperson working for you 24/7. A good dental website has some specific characteristics that cannot be covered by some generic website design. A website should be informative, engaging and interactive so that it would have the power to transform a simple visitor into a loyal customer.
Take note of SEO
SEO has evolved in such a way that you usually need professional help in order to make it work for your benefit. Your SEO should be well-planned, effective and continuous for optimal results. The point of SEO is to set realistic goals, which usually concern the growth of revenue, achieved through online presence. And that happens by getting new patients. Anyway, this is the long-term goal, but there are also short-term goals such as improving rankings in search results and attracting more visitors to your website. There are different SEO strategies that are used, so make sure to discuss them with your SEO professional before starting implementing them.
Use email marketing
Email marketing has been used successfully for a long time by many businesses out there, including dental clinics as well. Even with all the new ways of online advertising, email has remained one of the most effective ways to do so. What’s crucial is to take patients’ consent before emailing them. You can ask them to sign up for your newsletter after an appointment.
Use content marketing
Content marketing can be used as an effective way of service and products promotion for all kinds of businesses, but especially in the healthcare domain. Content marketing is about creating and publishing branded content through some relevant platforms. The point of it is to create interest and raise awareness among both existing and potential customers. This content comes in many forms such as blog posts, ads, infographics as well as videos that you can use to inform readers and attract them to your practice. For instance, you can use content marketing to explain the importance of regular dental visits as well as some dental procedures, such as dental bonding, that are used to create a more beautiful smile.
Use video marketing
What’s gaining more and more popularity in the healthcare domain especially is video marketing. It has become a requirement in order to attract new customers. You should identify topics of interest and create some fun, amusing and informative videos in 2D or animation form. People simply love these as they are usually short, to the point and highly informative as well as visual, which helps us grasp it more easily.
Ask for patient reviews
Patient reviews are similar to word-of-mouth advertising. They are crucial for your business. When people search for a dental clinic to go to and read many positive reviews of satisfied patients concerning their experience at your clinic, they are more likely to opt for you. Make sure that your patients have the chance to present their experiences to other people.
In order to be even more successful, your clinic should stand out from the crowd with professional service and the range of service you offer – however, you also need good ways of promotion so people could see that.
Max Jones is a passionate part-time blogger from Australia and into travelling, writing articles, and gaming. He is a freelance teacher. He lives happily with his family in Sydney.
Feel free to contact him on Twitter.