ESSENTIALS
Minimalism, sensuality, youth and freedom have always been at the core of Calvin Klein’s visual vocabulary, opting for timeless, now trademark details. Calvin Klein designs clothing by considering what is essential, what is necessary. Heron Preston for Calvin Klein embodies these ideals in a new collection defined by understated yet obsessive detail. Uncommon, yet universal.
The Heron Preston for Calvin Klein collection is inspired by traditions of utility and performance, drawing attention to our most trusted wardrobe staples. In this collection Preston transcends seasons and style.
COLLECTION
The collection serves as a minimalist canvas for creative exploration. The clothes come alive when worn by different people. It is a collection of pieces which are essential, but not generic. It is an elevation of baseline pieces that can be incorporated into any style. True to both the Calvin Klein brand DNA and Preston’s personal approach to design, the collection carries a unisex approach, choosing self-expression over gender, and caters to body and identity inclusivity.
Preston’s storytelling around essentials focuses on the pursuit of simplicity, revisiting styles and obsessing over details, always incorporating something new.
CAMPAIGN
The campaign celebrates the raw and youthful spirit at the core of Calvin Klein’s brand identity and globally-recognized aesthetic. It is about capturing personality in natural moments and showcasing the lived experience of the clothing. The campaign takes an organic approach and features a diverse cast from Preston’s close circle and people who inspire him.
From icons such as Nas, Kaia Gerber and Stevie Williams to newcomers Jordan Alexander and Sabrina Fuentes, Calvin Klein continues its tradition of both seeking out emerging talent and fresh faces, to showcasing legendary figures reverberating the brand’s aesthetic and cultural attitude.
The collection was developed with close attention to environmental consciousness and more sustainable practices, a critical element to both Preston and Calvin Klein.
All options were carefully considered: raw denim is used to save water, organic and recycled cotton are heavily featured, and packaging is plastic-free.
Photography by Renell Medrano
Video by Rubberband
