Gucci is pleased to announce the launch of a campaign dedicated to the new GUCCI 25H, showcasing the watch design in a series of striking compositions and a video inspired by

the art of watchmaking.

The automatic edition of the GUCCI 25H is the House’s first mechanical watch in the super-slim sports-luxe mode, fitted with a debut in-house calibre, the GG727.25. In recognition of this milestone moment in Gucci’s watchmaking history and celebrating the timepiece’s multi-layered design, the campaign is shot in a watchmaker’s studio. It includes portraits of models ‘at work’ wearing GUCCI 25H styles and still life representations of the watches, all set among technical drawings, cogs, dials and movements.

The GUCCI 25H automatic steel edition takes center stage in the new imagery. Capturing the design’s impressively thin 7.2mm case, sleek bezel and contemporary architectural details, the images composition also highlights its satin-brushed finishing and dark-grey horizontal lines.

Other images showcase the different sizes and styles of the GUCCI 25H quartz editions. Each is crafted with an ultra-fine 4mm case and features signature Gucci details and a five-link integrated bracelet design. With a steel and 18kt yellow gold-plated case, one edition is presented in two different sizes. Another, with a steel case and a silver brass dial, is accompanied by the smaller version with a diamond-embellished bezel and a white brass dial.



Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Angelo Pennetta Make-Up Artist: Thomas De Kluyver Hair Stylist: Malcolm Edwards

Music Credits:

Orbital – The Box

(Phil Hartnoll, Paul Hartnoll)
(P) 1996 London Music Ltd.
© 1996 Sony Music Publishing Italy obo Sony Music Publishing UK