GAMUT Spring/Summer 2019 Campaign

GAMUT’s aesthetics of collage is transposed through digital editing into the SS19 campaign. The models are installed in an imaginary reconstituted frame, a wobbly mixture of the workspaces of the GAMUT collective and familiar places of its members. At a time when one exists primarily on the Internet, when success is measured by the strength of algorithms and when David can finally compete against Goliath, GAMUT claims its right to be a liar.