Dos Studio – Spring/Summer 2019 Campaign

Dos Studio Spring / Summer 2019 collection goes back to the Japan of the 60s, when the youth took the University aesthetic and imaginary of the American Ivy League, incorporating them into their daily life in a complete Japanese style.

Inspired by the clothes that those young Japanese adopted from American universities, using them decontextualized from their original use to differentiate themselves from other generations, and that have kept their style intact to today.

Relying on a straight silhouette of Japanese inspiration, Dos Studio proposes a new collection of timeless pieces, keeping the essence of the firm, in which the garments are kept in our wardrobe for a longer period of time.

Following the Japanese line that we advanced, the colors move in an soft unsaturated range of grays, blues and burgundy, colors that respond to the typical Ivy League garments, that at present still are in use by the most veteran ones.

All the fabrics of natural origin avoid the use of any derivative of polyester, so that the garments have a greater comfort and quality. The use of exclusively organic fibers follow the social and sustainable commitment of the brand, which extends to produce locally, both materials and manufacturing. A way to invites us to reflect on the current consumption of fashion and present an alternative.

Dos Studio reflects on this concept to bet for a lasting fashion: sixty years later these garments are still in use by those who once were the young people who began to wear them.

Campaing photos by Guille Sola.