CASETiFY Reunites with 21st century Pop Icons, BTS for a Delicious Collection Inspired by “Butter” The global lifestyle brand introduces a variety of special-edition products designed around ‘Butter,’ a No. 1 Billboard song.
Since its release earlier this year, “Butter“ was quick to jump to the Hot 100 and become an instant favorite worldwide. As a brand partnership designed around the hit single, the collection spotlights a variety of special-edition designs featuring recognizable elements from the hit song including the iconic melting butter heart, stack of pancakes with syrup, and silhouettes of all seven BTS band members. The products in the lineup closely resemble the real thing—like the Stick of Butter Case, retailing $45 USD—making up a delicious design that perfectly mirrors an actual 4oz pack of butter, available on a creamy matte Impact or biodegradable Leather Case. Another accessory sure to melt the hearts of customers is the Butter Floaty Case, a new CASETiFY product designed with “Butter”-inspired graphics from the hit single, swimming in a semi-transparent liquid that resembles melted butter. Customers are able to join in on the fun with the Custom Cassette Case, with options to personalize their case by adding names and monograms to the design. All cases in the collection will be available for the new iPhone 13 series and newly added Samsung Galaxy Impact Cases in teal, purple, pink, and frost bumpers starting at $40 USD.
“Our collections with BTS always represent a celebration of identity and self-expression, and we’re excited to bring our community a capsule inspired by their song Butter,” said CASETiFY CEO and Co-founder, Wes Ng. “Just like the smooth song these accessories are inspired by, we’re confident that customers will find these designs a big hit!”
The “Butter”-inspired designs extend to accessories for AirPods and AirPods Pro, Apple Watch bands, wireless chargers, Apple AirTags, 2-in-1 grip stands, iPad cases, MagSafe wallets, PVC sling bags, and the all new Nintendo Switch carrying pouch. Adding another deliciously sweet item to the lineup, the collection will also debut a special 3-D silicone Airpods case made to look like a stack of pancakes adorned with the BTS Butter melting heart logo