For its SS19 campaign, Bershka has set up a trend face-off – with customers in on the game. The brand has created a series of major looks representing each trend, for girls and guys, and the battle plays out online where Bershka invites its audience to vote for their favorite trends. On social, Bershka features interviews with influencers who’ve chosen opposing trends, explaining why they’re backing one trend over the other. And in store windows, eye- catching displays showcase the looks going toe-to-toe.
For women, the surf trend comes out swinging. It’s one of the biggest trends of the season, and teams up with western style to create a cool, Cali-girl vibe. The knockout look matches a tropical-print shirt and bike shorts with a faux-leather cowgirl jacket, just as a Californian girl might mix athleisure with vintage-store treasures.